Wink Technologies — Branding Project by Bold Brands

Description

Wink Technology develops bespoke data science and artificial intelligence solutions that address companies’ strategic needs.

Challenges

Data science and artificial intelligence are emerging fields, yet the IT market in Europe is booming, with more than 5,000 IT services firms in Paris alone. To build awareness and claim its place, Wink Technology drew on Bold Brands’ experience to meet this challenge.

Our approach

To deliver on Wink’s objective, we ran a benchmark to better understand the sector and its competitors, then held brainstorming workshops with the client to gather ideas. After the first round of sketches, the client chose a logo that reflects the company’s values. Finally, we built the complete branding package: the visual identity, the brand guidelines, the mock-ups and the print collateral.

Tech stack

Adobe Illustrator, Adobe Photoshop, Adobe XD