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Hospitality — steakhouse (United Kingdom)

Costo Doro — Visual Identity & Brand Guidelines

Visual identity, brand guidelines, signage, packaging Branding Brand guidelines
Identité visuelle du steakhouse Costo Doro : enseigne, menus, packaging et papeterie, par Bold Brands
360°Identity rolled out across every touchpoint
2024Year
1Language

The client

Complete visual identity for the Costo Doro steakhouse (United Kingdom): monogram logo, deep green and copper palette, signage, menus, packaging and digital assets.

Key features

  • Monogram logo
  • Colour and typography guidelines
  • Signage and shop sign
  • Menus and stationery
  • Takeaway packaging
  • Textiles and uniforms
  • Digital adaptations

Costo Doro is a steakhouse in the United Kingdom that celebrates the expertise of French chefs in a warm, welcoming atmosphere. Bold Brands designed its visual identity from A to Z.

The challenge

Create an upmarket yet welcoming brand that conveys the excellence of the food and the conviviality of the venue — “Steak, Wine, Good Company” — across every touchpoint, from the shopfront to the takeaway bag.

Our response

  • Logo: an interlaced “CD” monogram set within an oval medallion, paired with an elegant serif wordmark.
  • Colours: deep green, rose copper and off-white for a chic, warm atmosphere.
  • Signage: illuminated sign, projecting sign and shopfront graphics.
  • Collateral: menus, business cards, reservation table tents, coasters, napkins, aprons and chef’s whites.
  • Packaging: takeaway bags and boxes carrying the “Worth every Costo!” signature.
  • Digital: social media and online assets for a consistent experience, in the restaurant and on screen.

Result

A strong, recognisable identity that positions Costo Doro as a premium destination while keeping the warmth of a place made for sharing.

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